ow you can smell like a champion, too.

After countless hours spent testing hundreds of different scents, we discovered a fragrance that perfectly embodies the bold spirit that drives the Lane Frost Brand.

Our new Legendary cologne is the first fragrance we've released, made in the USA, and has a fresh, clean, masculine scent — with an underlying hint of leather and cedarwood that any cowboy can appreciate.

All you need is 2-3 sprays to exude the same level of confidence Lane displayed every time he stepped foot in the ring.